Company: Huckle & Goose

Challenges:

An innovative, web-based technology start-up needed funding to launch their venture. As critical as accessing capital was, the two founding partners didn’t want to give away equity or risk their personal assets as loan collateral.

Ideas:

Based upon LendSpark’s detailed review of their business plan, personal credit histories and short and long-term business goals, we recommended, then assisted them in obtaining unsecured bank lines of credit in the name of their business.

Results:

This financing approach quickly provided the funding required to launch the company. Because the credit was established in the name of the business, they avoided over-leveraging their personal credit, protected their personal assets, and maintained 100% ownership equity in their company. Their effective use of this business credit has also increased access to additional funding options for the future.

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